CHERISHING OUR VALLEY 2013
If you are new to exploring San Fernando Valley history, it is useful to know that the city-suburb of North Hollywood (the NoHo) was for a short while known as Toluca, then Lankershim, California. This little ink-blotter advertisement from Lankershim gives us insight to: the styles of an historical era, the name of a businessman, and the fact that electricity was available before the town got its present name of North Hollywood. Every writing desk at the time needed an ink-blotter to keep documents written with in from smearing - a perfect device to deliver a commercial message.
This will age me .... but, when I was in the first and second grades in a Catholic school, we were required to fill our ink pens from an ink-well on our desks. An exterior lever, when pulled up would create a small vacuum in an interior bladder. When released the bladder would fill with an ink supply with which to write. If a girl sat in front of a creative boy, her "pig tails" were ideal targets for an ink well. When caught by a nun, the answer was ready-made "But, sister, the devil made me do it!"
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The Museum of the San Fernando Valley
Acquisitions Committee
21031 Ventura Blvd., Suite 419
Woodland Hills, CA 91364-2230
21031 Ventura Blvd., Suite 419
Woodland Hills, CA 91364-2230
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